About Chang Financials
Precision accounting and financial strategy for founders who take growth seriously.
The Story
Rogelio "Chang" Velasco is a senior bookkeeper and experienced accountant with a reputation for one thing: making financial chaos disappear.
For over a decade, Chang has been the financial backbone for growth-stage businesses. He's the person founders call when they've handled over 17 million pesos in revenue for a merchandising business with 5 branches and realize their spreadsheets don't cut it anymore. The person who builds the systems that turn messy transactions into clear quarterly reports. The person who sits in board meetings and explains cash flow with confidence.
But Chang discovered a problem: his expertise was locked behind a one-person bottleneck. He could only help a handful of clients at a time, even though hundreds of founders needed exactly what he offered—precision, clarity, and systems that scale.
That's what led to Chang Financials. Not a traditional accounting firm. Not a bookkeeping service. A platform that scales Chang's expertise through productized services, strategic advisory, and frameworks that work for any founder.
Our Philosophy
Clarity Over Complexity
Financial systems should illuminate your business, not obscure it. We build clean, understandable accounting frameworks that give you immediate insight into what's working and what's not. No unnecessary complexity. No over-engineering. Just clarity.
Systems Over Shortcuts
Quick fixes don't scale. We believe in building repeatable, automated systems that grow with your business. Once established, your accounting runs itself. That's the goal.
Precision Above All
Numbers matter. They guide decisions, secure funding, and build investor confidence. We treat your financials with the precision they deserve. No approximations. No guesswork. Just accuracy.
Partnership, Not Transaction
We're not here for one project. We're here for the long game. Whether through advisory, consultations, or templates, we're committed to your financial success. We win when you win.
About Chang
Rogelio "Chang" Velasco is a senior bookkeeper and experienced accountant with a reputation for precision and clarity. For years, he's been the financial backbone for growth-stage businesses—the person founders call when their numbers are messy and they need systems.
Chang doesn't believe in shortcuts. He believes in structured accounting, clear reporting, and financial systems that scale. He's worked with businesses ranging from six figures to eight figures in annual revenue, always with one goal: turning financial chaos into strategic clarity.
Today, Chang is scaling his expertise through productized services and strategic advisory, partnering with founders who understand that financial discipline is a competitive advantage.
Chang's Background
Experience: 12+ years in accounting, bookkeeping, and financial advisory. Started as a bookkeeper at a mid-size firm, advanced to senior accountant, and eventually specialized in high-growth companies.
Expertise: Full-cycle accounting (monthly close, quarterly reporting, annual compliance), financial system design, tax optimization, growth-stage financial strategy, and investor relations.
Clients Served: 50+ companies, ranging from bootstrapped startups to venture-backed firms with ₱100M+ in annual revenue. Industries include SaaS, e-commerce, consulting, and manufacturing.
Philosophy: Accounting isn't boring—it's strategic. Numbers tell a story. When done right, they show you exactly where to focus your energy and capital.
How We Work
1. Done-For-You Advisory
Full-service accounting, bookkeeping, and strategic financial guidance. Selective engagements for businesses ready to scale with precision. By application only.
2. Done-With-You Consultations
1:1 strategic sessions where you execute with Chang's oversight. Strategy reviews, systems design, quarterly check-ins, and compliance planning. Limited availability to maintain quality.
3. Scalable Assets (Templates)
Financial frameworks and templates you implement yourself. Accounting bundles, audit sheets, and modeling tools—the same systems we use with advisory clients, now available DIY.
What We Value
Accuracy
Numbers are verified and precise. No approximations or guesswork in our work.
Scalability
Systems designed to grow with your business, from ₱50M to ₱500M+ in revenue.
Accessibility
Support through templates, consultations, or full advisory—whatever fits your stage.
Who We Work Best With
Founders scaling to 8+ figures (Php)
Building businesses that require precision accounting and strategic oversight.
Operators ready to systemize
Willing to invest time upfront in building systems that scale.
People who value clarity
Want to understand their numbers and make decisions based on data.
Partners in growth
See accounting as strategic advantage, not a cost center.